Why doesn’t my light Flash anymore?
Recent studies from the Florida State Highway Patrol indicate that contant flashing patterns actually reduce the effectiveness of the light. Why a use study from Florida? Because they have the highest rates of bicycle related incidents than any state in the United States. Almost twice has high as the second ranked state.
Our pulsing pattern alerts drivers that you are there without causing distress. Theses studies showed that rapidly flashing lights unconsciously influence the human brain to drift toward it, known as "target fixation". Pulsing lights also allow drivers to judge your distance from their vehicle much more effectively.